Um protótipo de aplicação web para divulgação de produtos online e captação de mercado consumidor para negócios locais

Abstract

For a long time, the in person sales channel constituted the market. However, with the advent of the digital era, e-commerce has taken a prominent position in the economic landscape, especially after the COVID-19 pandemic. In this context, numerous local businesses recognized the need to adapt to the digital world to remain competitive. Therefore, this article aimed to conduct a comparative analysis of the top three e-commerce platforms in Brazil and sub sequently develop a prototype considering usability rules and software engine ering stages. To achieve this, a literature review was conducted on the growth of e-commerce in Brazil. The final result of this study is a mobile application prototype that encapsulates best market practices and serves as an initial step for local businesses to enter and attract customers in the digital environment.