Ativos de propriedade intelectual no contexto de startups : um estudo sobre as oportunidades e desafios da gestão de ativos de propriedade intelectual por startups brasileiras

Abstract

Managing and understanding the opportunities behind the production, protection and management of intellectual property (IP) assets can not only represent the generation of competitive capacity for the startup, but also influence the prospecting and revenue generation strategy. It is questioned, however, what challenges the opportunities demand from startups to manage their intellectual property assets generated as a result of their technological production. In order to answer this question, an exploratory research was carried out, with a bibliographic nature and a qualitative approach, based on a descriptive analysis of the data collected from secondary data sources, available in national and international reports and scientific production. In response to the proposed questioning, it was possible to observe, as opportunities, the maintenance of entrepreneurship and innovation, coordinated decision-making, the generation of wealth and increased competitiveness, the construction of a favorable environment for the development of new intellectual assets, generating a economically sustainable cycle, the enhancement of performance, greater ease in facing difficulties in the production of goods and services, as well as the maintenance or improvement of the position in the market. On the other hand, the difficulties faced by startups involve consolidation in the field, constant technological updating, , as well as compliance with the use and exploitation of the own and third parties assets, market differentiation, litigation, and to understand the registration process, risks and opportunities for the use of assets. Finally, it is possible to conclude that IP management works from the idea maturation to the use and transfer of intellectual resources, so that any opportunity or challenge that arises in the RD&I or TT process can be better used and, later, managed if there is specialized management in the startup's IP area.