Difusão do saber fazer dos biscoitos tradicionais, de polvilho azedo, comercializados na feira livre de Vitória da Conquista/BA

Abstract

This research brings to light the understanding of the theme management and diffusion of the know-how of traditional cookies, with sour cassava flour, sold at the Feira Livre de Vitória da Conquista/BA. It presents as a research problem how the diffusion of knowledge contributes to the cookies recipes sold at the Vitória da Conquista open market cross time and propagate from generation to generation? Its objective is to understand the process of management and dissemination of knowledge, of the recipes of sour flour cookies, which are transmitted from generation to generation and are marketed in the context of the Vitória da Conquista open market, over the last four decades. It presents a descriptive qualitative approach. The field research, which supported the empirical data, started from interviews with producers and consumers, and the use of the technique of observation of the work environment, where the phenomenon occurs. For the treatment of information, content analysis was used, in addition to deepening the readings and interpretation of the interviews and elaboration of the analysis categories. The results show that knowledge management permeates the production and commercialization of cookies. It starts with contacting suppliers for the purchase of inputs; then, the manufacture of cookies, passing through all the stages of the production process and finally during the commercialization. It was clear that the symbolism of taste, which is present in each consumer, of cookies, in a particular and peculiar way, revives the good memories of a remarkable past, that is, the affective memory. Therefore, the speeches, the words, the gestures showed that the management of tacit knowledge is the mainstay that moves the trade of sour flour cookies in the last four decades. In this sense, the experiences of know-how that each cookie producer family has are passed on from generation to generation, especially those that are family secrets. Knowledge management is part of the routines of these cookie-producing families, who are able to resist economic changes.