Planejamento estratégico para aplicação da política de inovação do IFBA no Campus Jequié / BA

Abstract

The city of Jequié belongs to the Middle Rio de Contas Identity Territory, located in the southwest of Bahia. In the educational aspect, the importance of the Jequié Campus of the Federal Institute of Education, Science and Technology of Bahia (IFBA) is highlighted, which offers free and quality higher, basic and professional education, contributing to scientific and technological training that meets the demands local and regional socioeconomic. In line with the Innovation Law, the institution has the IFBA Innovation Policy duly updated, however there is no action by the Jequié Campus aimed at implementing this policy. In order to fill this gap, the objective of this research was to present a proposal for a strategic planning for the application of the IFBA Innovation Policy in the Jequié Campus. This is an applied research, qualitative approach, exploratory, evolving to descriptive, and was carried out through procedures of bibliographic research, documentary research, focus group interview and analytical-descriptive research using planning modeling strategy based on the Balanced Scorecard.Gov (BSC.Gov) model. The research pointed out the need to stimulate the culture of entrepreneurship and innovation on the Campus, pointed out strengths and weaknesses of the Campus, and the opportunities and threats of the context in which the Campus is inserted. The research promoted an environment conducive to innovation, as it initiated interactions between university, government and company aiming at technological solutions in products, processes and services. In addition, through this work it was possible to develop and offer a management tool that promotes innovation in the Jequié Campus, as a management support device, suggesting an itinerary for carrying out actions.