Clube de cultura de Salvador: uma proposta de modelo de negócio

Abstract

The cultural market in the city of Salvador calls for help. Since there are many cultural facilities that are practically abandoned, as well as the absence of public policies for the formation of audiences in theaters, museums and exhibitions. Wiht this problem, this work aims at the elaboration of a proposal of a business model for the cultural market of the city of Salvador, more specifically for the promotion of the theatrical market. This work also presents how to write a business model geared toward culture. Faced with this, an already existing business model, the Theater Check, was studied, which will serve as the basis for the research. After choosing and studying the business model for this work, the step-by-step format for the creation of the Canvas Business Model, provided by SEBRAE, was selected for the Clube de Cultura de Salvador in order to facilitate the understanding of the material proposed. With this publication, it is expected that managers of cultural places in Salvador have a notion about the public that frequents the cultural spaces of the city, it is hoped to stimulate access to culture in a self-sustaining way, without the need for governmental interventions, in order to create a good consumer culture market in the city of Salvador.